LIAR LIAR
BIRTHDAY CAKE'S ON FIRE
ryanbeard2012: @Charliecondou it's my 16th birthday today, could I please get a birthday tweet? Please say happy birthday !! Thanks!
Charliecondou: @ryanbeard2012 We're the same age! Happy birthday mate
ryanbeard2012: @Charliecondou haha!!! Thanks Charlie!! Have a great new year !
msm4rsh: Merry Christmas to everyone have a wonderful day xxx
Charliecondou: @msm4rsh are you coming on the 12th??
msm4rsh: @Charliecondou indeed I am x
...AND THAT'S NOTHING LIKE...
lane_paula: Family bike ride and a cooked breakfast, @YorkshireTea first though!!
Charliecondou: @lane_paula Nothing like a good cup of @YorkshireTea
dec32: @Charliecondou @lane_paula @YorkshireTea Nice way to get some freebies there Charlie ;-) x
Charliecondou: @dec32 @lane_paula @YorkshireTea I think I can stretch to buying my own tea bags
CHRISTMAS PAST
gilescoren: Christmas wigwam
Charliecondou: @gilescoren I got a wigwam for Christmas when I was a kid. Best present ever! Apart from my Mr Frosty slushy drink maker
gilescoren: @Charliecondou I've already spent a LOT of time sitting in it!
MARIA: MERRY CHRISTMAS!
BIRTHDAY CAKE'S ON FIRE
ryanbeard2012: @Charliecondou it's my 16th birthday today, could I please get a birthday tweet? Please say happy birthday !! Thanks!
Charliecondou: @ryanbeard2012 We're the same age! Happy birthday mate
ryanbeard2012: @Charliecondou haha!!! Thanks Charlie!! Have a great new year !
msm4rsh: Merry Christmas to everyone have a wonderful day xxx
Charliecondou: @msm4rsh are you coming on the 12th??
msm4rsh: @Charliecondou indeed I am x
...AND THAT'S NOTHING LIKE...
lane_paula: Family bike ride and a cooked breakfast, @YorkshireTea first though!!
Charliecondou: @lane_paula Nothing like a good cup of @YorkshireTea
dec32: @Charliecondou @lane_paula @YorkshireTea Nice way to get some freebies there Charlie ;-) x
Charliecondou: @dec32 @lane_paula @YorkshireTea I think I can stretch to buying my own tea bags
CHRISTMAS PAST
gilescoren: Christmas wigwam
Charliecondou: @gilescoren I got a wigwam for Christmas when I was a kid. Best present ever! Apart from my Mr Frosty slushy drink maker
gilescoren: @Charliecondou I've already spent a LOT of time sitting in it!
MARIA: MERRY CHRISTMAS!
__stephanierose: Marcus and Maria is just one relationship I cannot support; ever. @charliecondou
brianfruity: So it's unicorn ashtray... What's yours
Charliecondou: @brianfruity sweaty snot :-(
brianfruity: @Charliecondou haha how attractive not... Obviously not the cocktail menu from Australasia....
For five weeks I've been tweeting anonymously as the snowwoman from the John Lewis’ Christmas ad (play following video).
A month on and there’s a chatty community of two and a half thousand followers, great banter with virtual husband @john_snowman, a conversation with John Lewis’ marketing department in character and an appearance in The Evening Standard.
It took up an obscene amount of time, which meant 5.30am starts, busy lunchtimes and midnight bedtime to deal with the hundreds of mentions a day around a 9-5pm day job. Mobile data demand went through the roof and four data bolt ons were needed.
@mrsjlsnowman is not strictly a parody account, as there wasn't a character or personality to take off. Bringing Mrs Snowman to life was a challenge and she is based on a cross between Miss Marple, Oprah and Sarah Millican. The project was an experiment and the snowchum community was built from scratch, without the help of friends.
In the first week, just after the ad premiered, I used the trending hashtag #johnlewischristmasad to find people who loved the ad and who might engage. I waved to them and got a following quickly.
John Lewis used the hashtag #snowmanjourney for their whistle-stop photo opportunity tour of England with a life-size Mr Snowman, which gave plenty more chances to engage with the ad’s fans.
Mrs Snowman began to exchange tweets with Mr Snowman account @john_snowman. We didn't know each other, but soon we exchanged banter as if we were an old married couple and supported each other via DMs.
I followed people in batches and tweeted celebrities and Twitter suspended me three times. I quickly understood what got you suspended and how to get reinstated.
@johnlewisretail were good sports and tweeted Mrs Snowman to say she could exchange the gloves. Mrs Snowman emailed JL’s marketing department and they asked me to give them a call. When I introduced myself as Mrs Snowman, there was giggling for about five minutes.
Mrs Snowman received tweets from Coronation Street’s Charlie Condou and Strictly Come Dancing’s Brendan Cole, who said Mrs Snowman didn’t have the moves like Jagger. Right Said Friend said they were too sexy for snowmen.
My favourite exchange by far was with the Evening Standard’s Rosamund Urwin on whether Mrs Snowman’s husband was trying to melt her with gloves. We ended up trading our best GCSE chemistry knowledge trying to work out heat induction
The snowchum community tweeted photos of advent calendars, Christmas trees, cakes, craft projects, themselves next to the life-size Mr Snowman in John Lewis stores and anything snowman-related. Together we stressed and worked through the task list in the festive run-up.
A month on and there’s a chatty community of two and a half thousand followers, great banter with virtual husband @john_snowman, a conversation with John Lewis’ marketing department in character and an appearance in The Evening Standard.
It took up an obscene amount of time, which meant 5.30am starts, busy lunchtimes and midnight bedtime to deal with the hundreds of mentions a day around a 9-5pm day job. Mobile data demand went through the roof and four data bolt ons were needed.
@mrsjlsnowman is not strictly a parody account, as there wasn't a character or personality to take off. Bringing Mrs Snowman to life was a challenge and she is based on a cross between Miss Marple, Oprah and Sarah Millican. The project was an experiment and the snowchum community was built from scratch, without the help of friends.
In the first week, just after the ad premiered, I used the trending hashtag #johnlewischristmasad to find people who loved the ad and who might engage. I waved to them and got a following quickly.
John Lewis used the hashtag #snowmanjourney for their whistle-stop photo opportunity tour of England with a life-size Mr Snowman, which gave plenty more chances to engage with the ad’s fans.
Mrs Snowman began to exchange tweets with Mr Snowman account @john_snowman. We didn't know each other, but soon we exchanged banter as if we were an old married couple and supported each other via DMs.
I followed people in batches and tweeted celebrities and Twitter suspended me three times. I quickly understood what got you suspended and how to get reinstated.
@johnlewisretail were good sports and tweeted Mrs Snowman to say she could exchange the gloves. Mrs Snowman emailed JL’s marketing department and they asked me to give them a call. When I introduced myself as Mrs Snowman, there was giggling for about five minutes.
Mrs Snowman received tweets from Coronation Street’s Charlie Condou and Strictly Come Dancing’s Brendan Cole, who said Mrs Snowman didn’t have the moves like Jagger. Right Said Friend said they were too sexy for snowmen.
My favourite exchange by far was with the Evening Standard’s Rosamund Urwin on whether Mrs Snowman’s husband was trying to melt her with gloves. We ended up trading our best GCSE chemistry knowledge trying to work out heat induction
The snowchum community tweeted photos of advent calendars, Christmas trees, cakes, craft projects, themselves next to the life-size Mr Snowman in John Lewis stores and anything snowman-related. Together we stressed and worked through the task list in the festive run-up.
There is no doubt in my mind that if John Lewis had created official characters, the follower numbers would have been huge. If they had created instore snowman grottos where people could meet and tweet the snowman using a hashtag for a special festive reply, it would have gone viral.
The experiment wasn't just about mimicking a corporate account, it was to show brands that social media needs to be fully integrated into marketing campaigns.
Customers want to be entertained and interacted with. They don’t want a one-off, throw away reply, they want real interaction, sincere interest in what they are saying and a meaningful conversation on social with a good dose of humour.
The experiment wasn't just about mimicking a corporate account, it was to show brands that social media needs to be fully integrated into marketing campaigns.
Customers want to be entertained and interacted with. They don’t want a one-off, throw away reply, they want real interaction, sincere interest in what they are saying and a meaningful conversation on social with a good dose of humour.
CHARLIE WILL BE 40 SOON
THIS IS A SUBTLE REMINDER THAT
'THERE AIN'T NO AGE FOR ROCK'N'ROLL!'
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